Wake Up Your Website

February 10th, 2016
Wake Up Your Website

IT Management

Does your company website reflect its current success and position it for future growth?

To be sure it does, do this:

  1. Focus your main message on customer needs. The only thing visitors care about is what your company can do for them. Make that clear upfront and they’ll stay and engage.
  2. Delete the self-praise and let your best customers speak for you with testimonials.
  3. Create a single call to action. Don’t just let visitors wander around. Entice them to take action by offering a low-risk, high-value item, such as a free e-book, webinar, resource list, etc., in exchange for their contact information. Now you’ve got a web site that works! -Inc.com

Bonus tip: To see how your website scores against the competition, run it through the grader at www.websitegrader.com