Google Changing Search-Ranking Process

April 14th, 2015
Google Changing Search-Ranking Process

Google

Beginning April 21, 2015, Google will change its search-ranking algorithm. If you're site isn't ready, you could lose lots of visitors...

Over the past few years, the internet has seen a huge growth in traffic from mobile devices (think smartphones and tablets). Unfortunately, many websites haven’t kept pace. A typical, full-sized website on a tiny screen is not pretty. For this reason, Google has taken matters into its own hands and will change its search-engine math to give better ranking to sites which are mobile-friendly.

What does this mean for you? If your site isn’t mobile-friendly, you have a few weeks to fix it. You can either:

  1. Redesign your website using “responsive design” to make sure it looks great on all devices.
  2. Use a third-party like Dudamobile to add a mobile-friendly version of your website.

If you haven’t updated your site in a while, seriously consider option 1.

If you’re happy with your site, but don’t want to be ranked lower, take a look at Dudamobile. Their plans start at $5/month.

Don’t know if your site is mobile-friendly, use Google’s free tool to check it out: https://www.google.com/webmasters/tools/mobile-friendly/